DialGH

A group of entrepreneurs wanted customers to buy common utilities and digital services through one straightforward channel. Their idea became DialGH, a live service built for people who want to use a phone menu rather than move between several websites or applications. Mfidie Solutions was engaged to develop the USSD application, backend, website and Hubtel integration. The service covers everyday needs in Ghana, including ECG prepaid credit, airtime, mobile data and DStv payments.

Buying electricity credit, data and television subscriptions often means following different processes for each service. The entrepreneurs behind DialGH wanted to give customers one place to start, with a familiar menu they could access by dialling a code. The software needed to present distinct purchase journeys without making users learn a different interface for every product. Behind the menu, requests also needed to reach the appropriate backend services and payment integration. A USSD screen has limited room for instructions, so the customer should be asked only for details needed to complete the selected purchase. The business problem was to make several services available through one route, not to build a complicated new account system.

The client set the commercial objective and defined the services it wanted to offer. Mfidie Solutions built the USSD menus and application logic, the backend, the public website and the Hubtel integration. Hubtel supplied its payment and integration services; Mfidie Solutions did not build Hubtel’s infrastructure. The team handled the software delivery for the commissioned platform.

We organised the service around recognisable customer tasks: choose electricity, airtime, data or a supported bill, provide the relevant purchase details and follow the payment journey. The USSD channel was central because it lets a customer start from a dialled code. The backend connects the customer journey to the services and Hubtel integration. The website gives the business a public presence alongside the USSD product. Keeping the scope anchored to everyday purchases made the customer experience easier to explain and operate.

DialGH is live. Customers can use its USSD service to purchase ECG prepaid credit, airtime and data, pay DStv bills and access other supported purchases. The delivered outcome is a working, consolidated customer channel.